AI · SaaS · Collaboration
Making complex work move — from AI product launches to SaaS transformation.
Jennifer Martin Shaw is a strategic program leader who turns ambiguity into alignment. She connects product, engineering, data science, design, legal, finance, and go-to-market teams around the decisions that help important work ship.
Clarity that creates
forward motion.
Three downloadable briefs covering senior-level readiness, measurable business impact, and executive career positioning.
The strongest programs are rarely the work of one function. Jenny's edge is building the conditions for many teams to move with clarity — and turning that alignment into measurable outcomes.
Brought the company's first AI product to market by uniting data science, engineering, product, design, legal, and go-to-market teams around shared goals and clear communication.
Talk through the approachBuilt a cross-functional program to reveal the organizational impact of a cloud delivery platform, helping increase SaaS margins by 25% and SaaS revenue by 300%.
+300% revenueCreated and led a $2M+ OL8 Conversion Program, enabling Customer Service and Professional Services teams, directing a third-party team, and managing a $1M vendor contract.
$1M vendor contractLaunched IBM's first Storage SaaS product on time by coordinating cross-functional teams across Marketing, Digital Sales, e-commerce, and business partners.
+50% sales year over yearAcross ScienceLogic and IBM, Jenny has worked where products, platforms, and people meet. She finds the signal in complex programs, brings the right teams into alignment, and builds the operating rhythm that turns a plan into progress.
Made the company’s first AI product launch workable across data science, engineering, product, design, legal, and go-to-market — translating complex topics into shared goals, clear dependencies, and launch criteria.
Built the cross-functional operating model behind a new cloud delivery platform, improving visibility into customer economics while aligning Product, Engineering, SRE, Marketing, and Finance around adoption and growth.
A planned career break for full-time family caregiving, alongside professional development courses and earning PMP certification.
Connected market demand to product strategy, roadmaps, customer experience, and sales enablement — including the on-time launch of IBM’s first Storage SaaS product.
Delivered high-profile releases on schedule in a $400M+ business, navigating complex risk requirements while improving the way products were licensed and brought to market.
Helped redesign the test process for a major software release, reducing test effort from 14 months to 5.
The supporting work behind the headline outcomes: customer research, practical enablement, and the operational details that help a product earn momentum.
When free-trial conversion lagged, Jenny surveyed customers and sales teams, then acted on the findings: simplifying the entry price, adding support for the top three non-IBM vendors, and improving compensation clarity across Software, Hardware, and Business Partners.
→ Contributed to 50% YoY sales growthShe reduced proof-of-concept time from weeks to days with a downloadable virtual machine image, brought customer-response work within mandated SLAs, and coordinated 90+ presentations and four display pedestals for an internationally attended IBM conference.
→ Manager’s Choice AwardEarlier roles included multimedia product design at VisionTech Learning, instructional design and faculty support at West Virginia University, a federally funded rural cognitive assessment program with a $1M annual budget, and research coordination at Georgia Tech.
Selected examples from Jenny’s product, project, and program leadership — showing how she listens for the real constraint, brings the right people together, and turns insight into action.
The challenge
IBM’s first Storage SaaS product launched into new territory, but early free-trial-to-purchase conversion was lower than expected.
Jenny’s move
She surveyed free-trial customers, internal sales teams, and Business Partners, then translated the findings into a simpler entry price, support for the top three non-IBM vendors, clearer compensation enablement, and better partner incentives.
Jenny helped design the CDP for Files product and its alpha predecessors, opening IBM’s backup and restore portfolio to smaller customers and creating a new route to market.
She reduced proof-of-concept effort from weeks to days with a downloadable virtual-machine image, improved customer-response work to company SLAs, and created a faster handoff between IBM’s Taipei and US teams.
Downloadable briefs for recruiters and hiring teams who want the fuller picture: senior-level readiness, measurable business impact, and the career progression behind the work.
Senior-level strengths, evidence of impact, role readiness, and the leadership environments where Jenny is best positioned to contribute.
Download briefA concise view of how Jenny connects strategic priorities, execution discipline, stakeholder alignment, and measurable business outcomes.
Download briefA structured overview of Jenny’s capability areas, career progression, signature contributions, and target leadership domains.
Download profileJenny works at the intersection of product, people, and progress. She asks the right questions early, makes complexity understandable, and builds the feedback loops that keep important work moving.
Start a conversationBest aligned with opportunities where strategic program leadership turns complex product, SaaS, AI, and collaboration work into measurable progress.
Known for removing barriers, building strong partnerships, and driving work forward.Jennifer Martin Shaw
Technical fluency, product judgment, and a lifelong interest in how people learn and work with systems.
University of Toronto, OISE
Thesis: “The Alphabetic Keyboard: Removing confusion from computing for primary students.”
Georgetown University, Washington, DC
Method for a Backup Product to Determine Which User's Files to Backup
Method of Rapid System Recovery Without External Media or Private Partition
IBM Tivoli Redbook
Deployment Guide Series: Tivoli Continuous Data Protection for Files
J Rural Health
Dementing illnesses in rural populations: the need for research and challenges confronting investigators
Recruiting for strategic program leadership, AI product go-to-market, SaaS transformation, or complex cross-functional work? Send Jenny a note.